Company Name *
Social media handles
What are your specific goals for social media? What will a successful engagement look like to you?
Which social media channels are you currently active on? Are there any channels you aren’t active on where you would like to build a presence?
What is your focus for each social media channel? Do you primarily share the same content across every channel?
Which audience(s) do you prioritize on each social media channel? (i.e. Do you speak more to clients vs. candidates on certain channels?)
What does your current strategy and workflow look like? How are you determining channel priorities, topics, cadence, etc? Who is involved?
What topics do you most often post about on social media? Which of these have been most successful?
Which of your competitors has a social media presence you admire? Why?
How do you sound on social media? How would you describe your desired voice?
Do you have any branded hashtags you’ve developed?
What specific types of recommendations would be most beneficial to you?
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