Company Name *
What is your company’s main objective in creating and sharing content? I.e. Drive leads? Engage an audience? Create a position in an industry?
Would you like your content to help, inform, or cause action/purchase?
What KPIs will you be looking to determine success?
Do you have any content at present?
If so, where are you currently sharing content? I.e. On a company blog, on LinkedIn, etc.
Who are you trying to reach with your message? I.e. Candidates? Prospective Clients? Both?
What industries do you work in?
What are the demographics of your target audience? I.e. Typical gender, age, location, and seniority/title within an organization
How would you describe your target audience from a behavioral standpoint? I.e. Are they rational or emotional decision makers? Would they self-identify as more academic, technical, or creative thinkers?
What are you hearing from your target audience? What do they love? Where do they struggle? Why, specifically, do they come to you?
Do your personas differ based on industry?
What industry trends do you need to get in front of?
Is there anything you offer that is unique or different?
Do you know what aspects of your website perform best? Which pages are visitors most interested in?
Does your SEO need attention?
What type of content do you plan to focus on? I.e. Social, blog, video, white papers, case studies
Who are your competitors? Which ones have a strong content presence?
Who will create, distribute, and promote your content?
Do you have established brand and style guidelines? If so, please share.
Is there anything else you would like to share?
This field is for validation purposes and should be left unchanged.
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